New web presence of Ritter Medical

Schwabmünchen, Germany: – Ritter, the German-based manufacturer of plastic disposables for medical and research use, has updated and modernized its online presence with a radical transformation of its website.

The redesigned Ritter site at www.ritter-medical.de provides a clear and dynamic showcase for the Bavarian specialist’s wide range of ‘pure clean origin’ clinical grade robotic consumables, liquid handling and storage products.

Clean look

The site reflects a visual rebranding, themed in ‘Ritter Green’ and white, with clean look and presentation.

It now incorporates full search functionality as well as an additional ‘News’ section featuring the latest events and developments from Ritter. Products are now presented in clearer galleries, with each product presented with full specifications.

The site is now available in specifically tailored German and English language versions.

Enhanced functionality

“We have re-engineered the website for greater functionality and accessibility,” explained Ritter’s Division Manager Medical, Michael Fuchs.

“Our focus was on making product presentation clearer and more convenient for our customers. It was important to us that our customers were better able to get to their desired product, and that the page was given a responsive design which enables an optimally display from all devices said Mr. Fuchs.

About Ritter

Ritter, founded in Bavaria in 1965 is an independent family-owned company that has become a world-class manufacturer of high quality plastics and “made in Germany” sterile and non-sterile laboratory equipment, high precision dispensers, tips and plates.

In more than 50 countries, millions of Ritter medical products are used in clinical and biotechnological applications every day.

Over 25,500 m² of ultra-modern facilities at Schwabmünchen near Munich, Ritter’s more than 300-strong workforce develops and produces high-quality plastic products for the global market, certified to DIN EN ISO 9001:2008 and 13485:2012 standards.

Ritter’s comprehensive ranges of sterile assay and sample handling containers, robotic tips and other specialized equipment make its brand highly respected in research and biotech laboratories.