Sofrigam meets new challenges with re-engineered web presence

Rueil Malmaison, France: – Temperature-controlled logistics and pharmaceutical cold chain packaging specialist Sofrigam S.A. has brought online a redesigned website that reflects its growing ambitions, dynamism and extraordinary innovation in global cold chain management solutions.

The new website brings together Sofrigam’s cold chain expertise with dynamic insights on new technologies that innovate and disrupt the market for temperature-controlled packaging solutions as well as reflecting its commitment to more ecological and responsible end-to-end logistics.

New structure, new ambitions

The website redesign is partly a response to Sofrigam’s changed structure from a French company with cold chain expertise to a four-strong group of companies with international presence in temperature-controlled solutions.

The new design strongly focuses on customer needs with intuitive icon driven design and user-centric ease of navigation that brings together cold chain management solutions and technologies from the different entities of the group.

Its aim is to facilitate navigation and access to Sofrigam’s global offer of products and services, and to benefit from expert technical content on the cold chain on all digital media.

Optimized user experience

Sofrigam has optimised its web design to be focused on the user. It has been specifically developed to enable each user to find the most appropriate insulated shipping solution for their needs in just a few clicks, and to download the associated documentation.

This concept includes an innovative Configurator feature that allows the user to enter key variables (temperature range, duration, etc.) to be presented with a range of relevant solutions.

The new Insights section brings together interesting content, including latest news and events, thematic studies, case studies, white papers, etc.) allowing users to browse the whole scope of Sofrigam’s cold chain expertise, activities and knowledge.

Cross-platform functionality

This new website meets current digital standards for usability and accessibility and is optimised for access form a range of devices, including mobile tablets and smartphones.

The overall aim of the redesign is to provide a dynamic and user-friendly way of interacting with Sofrigam, anywhere and at any time, providing a clear window covering all the group’s offerings and activities.

About Sofrigam

With more than 40 years of experience, Sofrigam provide a comprehensive portfolio of innovative packaging and related solutions that allow pharmaceutical and other clients to optimize their temperature-controlled logistic supply chains.

From its French roots, Sofrigam has become a global company, operating in the USA, Canada, UK and across Europe, with manufacturing centers in North America and Europe.

Sofrigam is now an international group whose four entities meet the cold chain management needs of the entire pharmaceutical supply chain, from drug production to last-mile logistics.

Sofrigam designs and develops cold chain management solutions (containers, packaging, bags and pouches) for pharmaceutical, biotechnology and chemical manufacturers. Initially a specialist in passive packaging, Sofrigam is now moving towards innovative active technologies with its Coldway Technologies unit. The synergy between the technicality of Sofrigam packaging and the Coldway Inside technology, an autonomous thermal energy production system, represents a major innovation in cold production and storage.

For those involved in ‘last mile’ logistics and urban deliveries in the health and agri-food sectors, Coldway Technologies solution provides a disruptive refrigeration system: self-contained, eco-friendly and adaptable to any type of container or vehicle.

All the solutions proposed by the Sofrigam Group entities are tested, pre-qualified and validated by the Ater Metrology thermal testing laboratory in order to guarantee their quality and performance.

Further information at: www.sofrigam.com