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    Erdmann Design toothbrush solution wins German Design Award for Curaprox

    news-releasesErdmann Solutions AG
    December 18th 2020

    Brugg, Switzerland:- Leading-edge design and engineering agency Erdmann Design has steered client Curaprox to a 2021 German Design Award for its innovative Hydrosonic Pro toothbrush.

    Hydrosonic Pro won Excellent Product Design award in the Medical Rehabilitation and Health Care category thanks to its superb aesthetics, and user-friendly design.

    Superior dental care

    The electric toothbrush features a drop-shaped brush head design with subtly cranked neck that allows it to reach difficult places in the mouth.

    The brush head is equipped with fine filaments, which support the hydrodynamic effect and avoid damage to implants, sensitive gums or causing gum recession.

    “The special design of the brush head simplifies dental care even in the case of complicated tooth positions or the presence of braces,” the expert jury commented in its commendation.

    Applied Human Centered Design

    “Aesthetic quality and genuine usability should bring joy to everyday artifacts, “commented Erdmann Design founder and CEO, Raimund Erdmann.

    “The Erdmann Design Team is proud of our successful collaboration with Curaprox leading to this award of the prestigious German Design Award,” said Mr. Erdmann.

    “This is an example of Human Centered Design (HCD) based on deep research applied to a life science development task, namely enabling and motivating prophylactic action to improve individual Health outcomes, assisted by superior interface, ergonomics and aesthetics,” The CEO of Curaprox, Ueli Breitschmid explained.

    Medical design expertise

    “The plain truth is that simple and easy to understand devices are more pleasing to the user and therefore more used in everyday life for regular body care and hygiene. That’s a particularly important lesson to bear in mind in these days of COVID-19 when routine hygiene has literally become a matter of life and death,” Raimund Erdmann declared.

    Erdmann Design are specialists in applying HCD concepts to healthcare technology and medical devices and are currently working on concepts related to filtering aerosol droplets from the air in workplaces and active ventilation that are also highly relevant in the coronavirus pandemic.

    About Erdmann Design

    Erdmann Design AG (Erdmann) offers award-winning human-centered Design and Engineering services that are particularly applicable to Life Sciences and Med Tech applications including devices, control systems, delivery, production systems and packaging solutions.

    The Erdmann Design Approach are built around Innovation, Human Centric Design underpinned by usability engineering and testing and Branding Expertise, bringing tightly knit and dynamic design teams to focus on innovation and real customer needs, with particular expertise in high-risk in technologies in Medical and Pharmaceutical Procedures.

    Erdmann Design was founded in Brugg, in the Swiss canton of Aargau, close to Zurich, in 1978 by industrial designer Raimund Erdmann, who still leads the company. Since then, it has won more than 50 outstanding awards for its work with companies worldwide.

    Further information at:

    About German Design Awards

    Hosted by the German Design Council, the annual German Design Awards identify and present unique design trends as part of a competition that advances the design-oriented scene.

    The German Design Awards directly contribute to the overall commercial success of products and projects that are recognized as truly representing pioneering contributions to the German and international design landscape.

    Award winners are selected by an eminent international jury of recognised experts and design professionals.

    Winners are selected during the autumn with prizes handed over in early February as part of the Ambiente design trade fair in Frankfurt am Main.

    The competition includes a Newcomers category for young designers, with five finalists selected from a list of nominees proposed by universities and the German Design Council. Finalists also gain opportunities to take part in a series of exclusive events to meet foundation members, including leading experts of the design industry.

    Further information at:


    Click on German Design Award 2021 for Curaprox Hypersonic Pro  to see full commendation.
    Click on Experience Mapping for Human Centered Design to download PDF.
    Click on German Design Awards to watch video.


    Human Centered Design is the moment when it happens, when the product concept is designed and tested in fast iterations until all aspects are validated, including user experience, market needs, regulations, business and technology

    Erdmann Design toothbrush solution wins German Design Award for Curaprox
    Erdmann Design toothbrush solution wins German Design Award for Curaprox

    Award winning Erdmann Design solution for Curaprox Hydrosonic Pro features drop shaped head and angled neck allowing superior reach into mouth

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