VIO Chemicals to unveil new branding at CPhI Frankfurt
Press Release | VIO Chemicals
OCTOBER 24, 2017
Zurich, Switzerland: – Fast-growing pharma CDMO, VIO Chemicals, will use the landmark CPhI Worldwide fair in Frankfurt to roll out its new branding, now visible on a re-engineered website.
The new VIO Chemicals ‘look’ is designed to emphasize the company’s competencies and aspirations and help widen its appeal and accessibility. The new brand image will also be evident in the look of the VIO Chemicals display at Stand 110F30 as part of the Fine Chemicals and Intermediates Zone of CPhI at Frankfurt Messe.
“With more than 20 years of experience, our vision is to stay at the forefront of industrial leadership by fostering industrial excellence, conceiving and providing innovative solutions to some of the biggest markets worldwide,“ said VIO Chemicals CEO and Founder Dimitris Kalias.
“We place our customer at the center of our activities, hence our new company motto “Our Science, Your Product”, which demonstrates our commitment and customer-centric approach in all our activities”, Mr. Kalias said.
Passion for chemistry
Maria Andrielou, head of marketing and communication for VIO Chemicals, added: “We wanted a logo capable of conveying the notions of expertise, innovation and modernity. The new creation perfectly expresses the ability of VIO Chemicals to reinvent itself visually and communicate its passion for chemistry, without compromising the core values that brought it to become the company that it is today, a world leading provider in advanced chemistry” explains.
The VIO Chemicals’ new website features rich content, fresh artwork and user-friendly functions for optimal user experience. The content is organised across two main streams, products and services. These two elements are now given prominent position to enable easy access to the company’s main business portfolio and solutions.
The new VIO Chemicals branding and website were developed by Colibri, based in Thessaloniki, Greece, in collaboration with the VIO Chemicals team.
The new website also offers a more accessible portal to view more than 350 ready-to-order products from VIO Chemicals, ranging from intermediates for API synthesis and excipients to specialty chemicals and building blocks, aided by full search functionality by CAS number or product name.
Services are presented in four major categories: R&D, Manufacturing, Strategic Sourcing and Integrated Support & Consultancy.
“One can now navigate through the company’s major business activities and find out valuable information about its competencies, approach, technologies and facilities,” said Ms. Andrielou.
“The artwork is fresh, abstract and effortless, highlighted by contemporary images captured at our R&D centre in Greece and manufacturing facilities in China. The human element has become a major part of the new visual style, thus acknowledging the expertise of our people as our biggest asset,” she added.
About VIO Chemicals
VIO Chemicals delivers customized solutions for chemical intermediates and active pharmaceutical ingredients (APIs). The company offers a complete range of services, from process and product research and development to quality control and production in commercial quantities.
Through its ISO 9001 & ISO 14001-certified R&D centre in Greece and three production facilities in China, one cGMP-standard, VIO Chemicals applies cutting-edge science and uses novel technologies to optimize product quality and maximize API capabilities.
In addition, the company is specialized in strategic sourcing of catalogue, custom-manufactured and proprietary products, offering complementary GMP/EHS auditing, consulting and regulatory services.
Founded in Zurich in 2001, VIO Chemicals is the exclusive and trusted partner for customers and suppliers in the chemical and pharmaceutical industry worldwide. To learn more, visit www.viochem.com.
Maria Andrielou, Marketing Officer, VIO Chemicals
Tel.: +30 231 047 7603
Click on VIO Chemicals to unveil new branding at CPhI Frankfurt for other information.
Click on VIO Chemicals to contact the company directly.
Click on VIO Chemicals at CPhI Worldwide for stand details.