PHOENIX hosts Healthcare Forum on cutting CEE complexity

Mannheim, Germany: – Leading European integrated healthcare provider PHOENIX group has hosted the second Healthcare Forum, this time focusing on reducing complexity in Central and East European (CEE) markets.

The two-day Healthcare Forum CEE forum was held on 30th September and 1st October at Vienna’s Parkhotel Schönbrunn, attended by PHOENIX executives, notably Stefan Jung, Head of Corporate Pharma Services & Sourcing at PHOENIX group and Stefan Pflug, Managing Director for Czech Republic, Croatia, Poland and Romania. The forum attracted scores of representatives from several industry partners, market experts and policy makers.

Cutting complexity of CEE markets

Themed “Cutting complexity of CEE markets”, the meeting focused on current challenges facing CEE healthcare markets and possible solutions.

As an integrated healthcare provider with strong presence and extensive knowledge in these complex markets, PHOENIX is focusing on the benefit of patients in CEE region. offering solutions based on its wealth of long-standing expertise and experience and integrated approaches such as its All-in-one service.

Keynote speakers

Several panel discussions, keynote speeches and presentations provided the basis for lively debates.

Keynote speakers on day one included Stefan Jung & Stefan Pflug, Michał Pilkiewicz, IQVIA Director Supplier Services East Europe, Michał Byliniak, President at Pharmaceutical Group of the European Union (PGEU) and Marcin Czech, former Undersecretary of State at Poland’s Ministry of Health and now Head of Department of Pharmacoeconomics and President-elect of ISPOR.

Paul Tunnah, Founder and CEO of pharmaphorum, moderated the discussions.

Round table discussions

Day two saw a series of Round Table discussions, moderated by PHOENIX Country Experts Jasmin Huljaj (MD PHOENIX Croatia), Sebastian Ring (MD Farmexim Romania), Stefan Pflug (Head of Corporate Pharma Services & Sourcing), Nemanja Janković (Head of Commercial Partnerships, PHOENIX group) and Paul Tunnah.

Marija Petrovic, Regional Director Pharma Services and Business Development PHOENIX BMS (Balkan), partnered with Dr. Alexander Maier, Head of Service Development, PHOENIX group, to present how PHOENIX group All-in-One solutions had succeeded in reducing complexity and speeding delivery in Balkans markets with preferential market access, representation services and patient centricity programs.

The forum concluded with a final Round Table Panel featuring Michał Byliniak, Marcin Czech, Michał Pilkiewicz, Stefan Jung and Paul Tunnah.

Following the forum, Michał Byliniak commented: “I was very happy to see that PHOENIX group creating an opportunity to bring all stakeholders together to discuss the “hottest topics” regarding the current situation for CEE markets and the future.”

About PHOENIX group

The PHOENIX group, headquartered in Mannheim, is a leading pharmaceutical trader in Europe. Active in 27 countries, the company offers unique geographical coverage throughout Europe, making a vital contribution to comprehensive healthcare with more than 36,000 employees. The PHOENIX group’s vision is to be the best integrated healthcare provider – wherever it is active.

The PHOENIX group provides vital links between manufacturer and patient. Pharmaceutical manufacturers, pharmacies, doctors, hospitals, health insurance funds, and patients across Europe can benefit from its service offerings. In pharmaceutical wholesale, the PHOENIX group is active with 164 distribution centres in 27 countries and supplies pharmacies and medical institutions with drugs and other health products. Numerous other products and services for pharmacy customers complete the portfolio – from assistance in advising patients to modern goods management systems to pharmacy cooperation programmes. With around 13,500 member pharmacies, PHOENIX Pharmacy Partnership is the umbrella for a European network of 13 cooperation and partner programmes in 16 countries. Pharma Services provides services across the whole supply chain for the pharmaceutical industry.

The PHOENIX group already operates more than 2,500 of its own pharmacies in 14 European countries, gaining profound knowledge of the pharmacy business. The group’s approximately 18,500 pharmacy employees have around 140 million customer contacts each year, dispensing approximately 315 million drug packages to patients and advise them on issues concerning pharmaceuticals and general health.

Further information about the PHOENIX group: www.phoenix-all-in-one.eu.