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    Erdmann design trophy to present Swiss Medtech Award

    news-releasesErdmann Solutions AG
    September 7th 2020

    Brugg, Switzerland:- Leading-edge design and engineering agency Erdmann Design designed the award trophy for the Swiss Medtech Award for the most innovative design concept at the upcoming Swiss Medtech Day in Bern.

    Erdmann Design is a long-time sponsor and thought contributor to the event, which brings together startup companies and research organisations clustered around Swiss University’s.

    Medtech Award nominees

    Of the 27 enterprises that submitted entries for the Swiss Medtech Award, just three have been short-listed for the trophy. These are:

    • Aleva Neurotherapeutics (Lausanne): A Directional Deep Brain Stimulation concept based on a Swiss-made MEMS brain stimulation electrode to develop a life-changing Parkinson’s therapy that has been clinically demonstrated to improve clinical outcomes
    • Rheon Medical (Lausanne): An eyeWatch system developed in partnership with Coat-X to revolutionize the surgical treatment of glaucoma by providing the world’s first non-invasive adjustment mechanism that allows for a simple and accurate control of the intraocular pressure (IOP)
    • VirtaMed (Zurich): LaparoS™ next generation laparoscopic training, harnessing latest advances in virtual reality graphics and haptic interfaces.

    The winner of the Erdmann-designed trophy will be announced at the Award Ceremony scheduled for 1630 hours as the culmination Swiss Medtech Day, on September 21.

    Human-centered design insights

    Erdmann will provide free design consultancy to the award winners and will share insights on its Human Centered Design (HCD) concepts and methodologies with enterprises attending the event, with invitations to attend its design networking and testing laboratory in Brugg.

    “There is much more to effective design than just creating an attractive product,” commented Erdmann Design founder Raimund Erdmann, who will also be available for meetings during the day.

    “Regulation surrounding medical devices and technology is notoriously complex and the design must not only be regulatory compliant but also take into account user needs, market expectations and real-live application scenarios,” he explained.

    “We can also show how effective early design teambuilding and focusing on the relationship between technology and the end-user actually benefit the business model and accelerates time-to-market,” Mr. Erdmann added.

    About Erdmann Design

    Erdmann Design AG (Erdmann) offers award-winning human-centered Design and Engineering services that are particularly applicable to Life Sciences and Med Tech applications. including devices, control systems, delivery, production systems and packaging solutions.

    The Erdmann Design Approach are built around Innovation, Human Centric Design underpinned by usability engineering and testing and Branding Expertise, bringing tightly knit and dynamic design teams to focus on innovation and real customer needs, with particular expertise in high-risk in technologies in Medical and Pharmaceutical Procedures.

    Erdmann Design was founded in Brugg, in the Swiss canton of Aargau, close to Zurich, in 1978 by industrial designer Raimund Erdmann, who still leads the company. Since then, it has won more than 50 outstanding awards for its work with companies worldwide.

    Further information at:

    About Swiss Medtech Day 2020

    Swiss Medtech represents more than 550 members in its role as industry association for Swiss medical technology.  Swiss MedTech Day celebrates the achievements of country’s medical technology companies and research organisations and promotes knowledge sharing between them.

    Swiss Medtech Day 2020 is a one-day event held on September 21 at the Kursaal, Bern. Events for up to 1,000 people are permitted by the Bern Canton (BAG), provided Covid-19 protective measures are observed.  Swiss Medtech organizers have collaborated with the venue to develop a protection concept, including  distance rules, hygiene measures and contact tracing, that ensures the safety of all participants.

    Swiss Medtech Day 2020 will feature keynote addresses from Dr. Peter Grünenfelder, Director of Avenir Suisse, and eminent heart surgeon Prof. Paul Robert Vogt, of EurAsia Heart, who will be talking about East-West convergence in medicine.

    The programme also includes six technical breakout sessions on Digital Therapeutics,  Artificial Intelligence & Medtech, Startup challenges, Creating Value, Current Research Trends and bringing innovations to market with the day culminating in the presentation of the Swiss Medtech Award for innovation.

    ​Further information at:


    Click on Experience Mapping for Human Centered Design to download PDF.


    Human Centered Design is the moment when it happens, when the product concept is designed and tested in fast iterations until all aspects are validated, including user experience, market needs, regulations, business and technology

    Erdmann design trophy to present Swiss Medtech Award

    The Swiss Medtech Trophy is designed and presented by Erdmann Design

    Erdmann design trophy to present Swiss Medtech Award

    Swiss Medtech Day is held at the Kursaal venue in Bern

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