Erdmann Design toothbrush solution shortlisted for further awards in 2021

Brugg, Switzerland:-Leading edge concepts from design and engineering agency Erdmann Design have been shortlisted also for prestigious iF awards.

The Curaprox and Hydrosonic Pro electric toothbrushes and CPS Prime-Interdental brushes, both products shaped by Erdmann, are in line for awards when qualifying entries are submitted to IF Design Award Final Jury selection in March.

Form follows function

The Curaprox Hydrosonic Pro electric toothbrush features a distinctive drop-shaped brush head design with subtly cranked neck that allows it to reach difficult places in the mouth. The brush head is also distinctive, featuring fine Curen fiber filaments, which support the hydrodynamic effect and avoid damage to implants, sensitive gums or causing gum recession especially for prophylaxes with elderly users.

The SPS Prime interdental brushes also feature Curen fibres and a distinctive ergonomic form to reach also hidden gaps.

The iF judging panels were particularly impressed by the Form and Differentiation of the Curaprox products, which both scored comfortable more than the 242 point qualifying score needed to reach the second round.

Design award success

The Curaprox Hydrosonic Pro electric toothbrush has already gained a 2021 German Design Award.

Separately, Erdmann Design has already been nominated as an iF Design Award finalist for the excellence of its distinctive Human Centered Design (HCD) skills and services and has also submitted several entries to the 2021 Red Dot Award for Design Concept.

“Aesthetic quality and genuine usability should bring joy to everyday artefacts.”

“The Erdmann Design Team is proud of our successful collaboration with Curaprox leading to this award success,” commented Erdmann Design founder and CEO, Raimund Erdmann.

“Being so highly scored for Form and Distinctiveness is a vindication of our Human Centered Design approach (HCD) based on crafting simple, attractive and easy to use devices that are more pleasing to the user and therefore more used in everyday life,” said Mr. Erdmann.

About Erdmann Design

Erdmann Design AG (Erdmann) offers award-winning human-centered Design and Engineering services that are particularly applicable to Life Sciences and Medical Precision Technology applications including pharmaceutical devices, patient monitoring systems, delivery robots, production systems and packaging solutions.

The Erdmann Design Approach are built around Innovation, Human Centric Design underpinned by usability engineering and testing and Branding Expertise, bringing tightly knit and dynamic design teams to focus on innovation and real customer needs, with particular expertise in high-risk in technologies in Medical and Pharmaceutical Procedures.

Erdmann Design was founded in Brugg, in the Swiss canton of Aargau, close to Zurich, in 1978 by industrial designer Raimund Erdmann, who still leads the company. Since then, it has won more than 65 outstanding awards for its work with companies worldwide.

Further information at: https://erdmann.ch/

About iF Design Award

First awarded in 1953, Germany’s iF Design Award is the oldest independent seal of design excellence in the world. It is a symbol of outstanding achievement focusing on the innovative power of design in various fields including products, packaging, communication, and architecture.

The 2021 iF Design Awards have attracted some 10,000 entries from more than 50 nations, judged by an international panel of 91 design experts over three days during January with evaluations quantified using the new iF Digital Jury Tool^© on five key criteria:

• Idea: Success in meeting the brief
• Form: Aesthetics and functionality
• Function: User friendliness and ergonomics
• Differentiation: Innovation, distinctiveness and brand appeal
• Impact: Sustainability, potential to improve lives and serve society

Entries that surpassed qualifying score of 242 points have been submitted to the Final Jury selection, which will take place in March, again as an entirely virtual online process to reflect the COVID-19 emergency.

Learn more at: https://ifworlddesignguide.com/awards/participate/if-design-award-2021

Resources

Click on Curaprox Hypersonic Pro for product details.
Click on Curaprox CPS Prime interdental brushes for product details.
Click on Experience Mapping for Human Centered Design to download PDF.