Erdmann Design applies industrial and UX design disciplines for behavior change

Erdmann Design AG embraces the disciplines of advanced industrial design and user experience (UX) principles in its award-winning product development services as applied to Life Sciences and Med Tech applications including medical device design and solutions for patient-facing healthcare delivery systems.

Erdmann’s human centered design (HCD) methodology combines the pragmatism of the industrial design process with a human centered approach emphasizing usability design and the real needs of end-users, both professionals and patients.

From these desired end-points, the Erdmann industrial and product design method created a framework within which every aspect of the industrial product design can be optimized for market success.

Industrial  design principles

As an industrial design company, the Erdmann approach embraces the basic disciplines of industrial design engineering. This includes an Observe/Interview/Reflect/Analyze methodology for ‘interrogating’ project aims and stakeholder priorities to synchronize desirability, feasibility and viability into the sweet spot where a practical design meets real world needs.

It also embraces skills such as early stage innovation, brainstorming, workshopping, rapid prototyping and experience mapping that successively refine design models to apply the core technological innovations to both user needs and market realities.

Erdmann’s industrial design engineering approach adds value for clients seeking to establish frameworks that can rapidly convert innovation into a deliverable and marketable service or product, supporting decision makers with HCD workshops, presentations and communication tools to make new goals achievable.

Distinctively among industrial design companies, Erdmann can bring specialist life sciences and healthcare knowledge and experience to bear in helping engineering and production-oriented companies become prepared to meet the requirements of medical design with its emphases on “usability engineering”, “patient experience”, and “human centered design”.

Human centered innovation is one of the central pillars of the Erdmann Design Approach, combining strategic planning, experience mapping and market insights.

The human centered approach brings tightly knit and dynamic design teams to focus on innovation and real customer needs, with particular expertise in high-risk leading edge technologies and applications in medical and pharmaceutical procedures and customer-centered design.

Effective design is good business

Erdmann Design’s development process recognizes that effective design cannot be separated from business priorities and market realities.

Its Experience Mapping tool provides a tried and tested insight platform for project and risk management, ensuring effective industrial design innovation by bringing together industrial design engineering and marketing teams to work together from the start of the process. For life sciences oriented products, these teams will take inputs from doctors, nursing staff, care attendants and patients whose actual needs, concerns and experiences provide the decisive impetus for product design development.

The experience map links internal and business strategies with the needs and demands of the target market and also forms an industrial design product development diary to keep the strategy of the business area aligned with the needs of the market based on real human centered design examples.

Together with the project management, all internal and external influencing factors are documented to ensure that all the relevant questions have been both asked and answered before committing to production.

Design institute expertise

Almost alone among industrial  design companies, Erdmann not only supports its clients with industrial design product experience  but also with strategic and operational communications, being able to establish contacts and “sponsorships” with highly qualified groups of industrial designers and market specialists. This simultaneously allows products and services to meet detailed regulatory requirements while also providing the necessary “push” for market entry.

Erdmann Design is active in networking and helps clients to build useful networks. It lists a wide range of cooperative knowledge-sharing partners, including a wide range of famous industrial designers, design institutes, academic, life sciences, medical technology and innovation organizations as well as world-leading research centers such as Stanford University in the USA, all of which are repositories of advanced industrial design expertise.

Resources

Click on Industrial Medical Design for Neorescue AG for case study.
Click on Human Centred Industrial Design for IDIAG for case study.
Click on Erdmann Design Experience Mapping to learn more.